SBDS offers Business Development support services to strengthen existing livelihoods and to create new micro enterprises through skill building, re-skilling and other complimentary services. These services include activity clusters creation, establishment of forward and backward linkages and value addition to the existing business and production processes and products.

SHEPHERD & NDFS initiated efforts to offer concerted Business Development Services to Surabhi members as part of deepening credit and livelihoods promotion strategy. Three areas had been identified as core business development services. They are

Activity Clusters Identification
Market Linkages
Value addition

Activity Clusters Identification

So far three activity clusters had been identified to promote rigorous business development in order to generate more number of livelihoods to the members. Wood carving in Thammampatti block of Salem district, Banana fibre making and floriculture in Trichy District were selected as part of pilot project for implementation.

Market Linkages

SHEPHERD had identified supplier and sellers markets to the cluster based business activities. Forward and backward linkage strategies had been worked out for taking in to account of cost, scale and marketing propositions.

Value Addition

SHEPHERD also started exploring opportunities for processing, cold storage, branding and exporting options as value addition services to the businesses.

Financial Literacy

SHEPHERD is organizing financial literacy to low income group women. The emphasis on savings, credit, insurance and micro pension. Finally, educating the women to have proper financial planning to build better future.

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